Saturday, April 27, 2024

What Is Soho House, the Exclusive Members-Only Club Where You Can Hang With Celebrities?

soho house

A New York Times article notes that the artists who once worked from the space are not the membership base the club is courting. Instead, the new Soho House seems to be banking on professionals in creative-adjacent industries, such as chefs, tech workers, business owners, and as Jackson-Glidden noted, Nike employees. “We’re trying to reach a crowd that’s creative in their souls and like-minded,” Andrew Carnie, Soho House’s chief executive, said.

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Several custom-made pieces by painter Jessalyn Brooks, Sayre Gomez, and Diedrick Brackens are also displayed throughout this West Hollywood outpost. Work environments can make or break you, the perfect co-working space awaits at Soho Works located in West Hollywood. With gorgeous meeting rooms, lounge areas, lofts and an inclusive communal kitchen this location is prime for collaboration and creativity. Grab a coffee from the kitchen  and work individually or with others in one of the work spaces, your best work is sure to come out of this experience. Holloway House is accessible to Soho House members through every house or local memberships. Bedrooms can be booked by Soho House members and Soho Friends and are also open to the public.

Arts Club

In 2017, Soho House introduced a membership tier that grants access to Soho Houses when traveling for those who live in cities without a Soho House. Members can choose to join just their local Soho House or opt in to access at Soho Houses around the world. Drawing inspiration from Soho Houses around the world, Soho Home Design is on hand to recreate the style and atmosphere of our club settings in your own home.

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Noah Lounger, Geometric, Grey

Open last year, the ultra-glamorous Pendry West Hollywood hotel is set just off the Sunset Strip. Designed by the internationally acclaimed Martin Brudnizki Design Studio, the hotel is a sight for sore eyes, while its rooftop restaurant by Wolfgang Puck has deservedly become one of the hottest dining spots in town. The menu at Merois is a magically addictive blend of Southeast Asian, Japanese, and Californian influences, resulting in show-stoppers like the light, but flavor-packed, crispy rice crab salad, or the moreish pineapple-glazed whole fried fish with soy and ginger. Enjoy it all while gawking at the show-stopping panoramic views of the LA skyline. Hidden away from the busy streets outside, the club level of the house features a restaurant, with lounge seating spilling out into the courtyard bar. Meanwhile, the sun-soaked rooftop overlooks the Hollywood Hills on one side and Downtown Los Angeles on the other and also has a Mandolin Mezze Greek-inspired restaurant.

Curbed LA main menu

The library, with floor-to-ceiling bookshelves and comfy seating, is designed also to host live entertainment, members’ events, and performances. This club taking over the former Redbury Hotel in Hollywood is a transplant from England. The club aimed at creatives will include a traditional English tea room, a rooftop restaurant, a pool, a co-working space, and 36 hotel-style bedrooms available to both club members and the public. It’s planned to open in early 2019, a representative for the club tells Curbed. West Hollywood is a veritable design mecca, home to a myriad of artists and creatives, more interior design stores than you can throw a measuring stick at, not to mention the Pacific Design Center, a complex packed with shops, studios and one-of-a-kind concept stores.

Holloway House

soho house

Like all Soho House properties, it offers a space for creatives to eat, drink, meet, and relax, combined with that special homey feel for which the brand has become famous. With their high fees and little visibility into who gets in and who languishes in waitlist purgatory, private social clubs have long faced complaints that they’re pretentious enclaves built on a you-can’t-sit-with-us mindset. Some would-be operators have scrapped plans altogether, including the storied Chateau Marmont hotel, which announced early in the pandemic that it would convert to members only but reversed course last month. The members-only Soho House was meant to stand apart from the stuffy clubs that were a hallmark of the London social scene.

soho house

It underwent a hip makeover in 2013 and relaxed its dress code in the hope of attracting a younger crowd. (Since 1987, it also allows non-white-male members.) Henry E. Huntington, the railroad magnate, was a member. After a lull in 2020, when many private clubs temporarily or permanently shut down and plans to launch new ones were postponed, club owners are pushing ahead to take advantage of remote-work policies and pent-up demand to hang out and spend money doing it. Now there’s an influx of newcomers rolling out in the trendiest corners of town, with grand openings every few weeks. None of that has deterred the droves of hopefuls vying for spots in the new class of members-only clubs. Nor, so far, has a slumping stock market and an economy flirting with recession.

The new Portland Soho house includes a restaurant with a menu from chef Matt Sigler, of the now-closed Portland restaurant Renata. According to Eater Portland, menu items include Pacific Northwestern oysters with pink peppercorn mignonette, salads made with celery root chips or puffed chickpeas, and house-made pastas. There’s also a wood-fired for grilling meat and vegetables — all locally sourced, of course.

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There, guests can socialize while sipping on a House Tonic at the bar. And because Jones loves food (and likely also because the food and alcohol sold at restaurants and in clubs generate revenue), Soho House is also focusing on improving the dining options for members. They have an in-house training program for restaurant staff called Cookhouse and a bar recruitment and training program, House Tonic. There’s no hard and fast rule for when and where a Soho House restaurant will open. “Sites come my way and our way, and we search around and work out whether it's the right location,” Jones explains. Although Soho House restaurants are concentrated in the U.K., like the clubs, they are decidedly international (the Allis, a lounge and bar named after industrialist and philanthropist Charles Allis, only has locations in Istanbul and Chicago, for example).

This club would cater to the creative types increasingly flocking to the city’s Soho neighborhood, especially young people working in film and media. “We wanted it to be creative and like-minded, and for people who were at ease with themselves,” Jones told Eater in 2017. The guest bedrooms are divided into five categories (cozy, small, medium, big, and big accessible), and each features 1960s-inspired décor and furniture, aged wood floors, and woven tapestries. Rich velvet or boucle upholstery, burl wood side tables, and ceramic bedside lamps accentuate the beds. The most noteworthy design features in the bathrooms are the beautiful handblown vanity lights and mosaic stone floors.

The club space features 1960s-inspired mint terrazzo floors, dark wood paneling and bespoke furniture. An extension of the club space, the light-filled atrium with the bar at its heart is an outdoor space for eating and drinking. The mint terrazzo flooring and table top seating run seamlessly through the indoor and outdoor spaces, warmed up with golden textured fabrics to complement the shades of green around the bar.

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